It was great to talk to a crowd of Tel Aviv business owners who made Aliyah to Tel Aviv ! The venue was superb, too.
I basically asked 4 questions:
3 Examples we used:
(a) Your company offers CEOs ways to better understand complex financial data – your ideal reader is the CEO.
(b) You’re building a marketplace matching people who plan a long vacation based on what’s important to them and resorts – your ideal readers may therefore be people planning a long family vacation ahead, corporate event planners, and/or or resort marketers who’d would like to get more tourists.
(c) You’re building a community of psychotherapists – they are your ideal readers.
In the above examples:
- You want them to go read your blog post
- You want them to go to your website or app
- You want them to call or get in touch
Both Questions led to the following:
The room became totally silent as attendees started looking intensely at their shoes.
The following was the slide the audience enjoyed most:
We then naturally moved to asking…
This is where we started talking business by introducing my LinkedIn funnel:
At this stage we unveiled the last, 4th question:
I shared my recommendations with those present.
Now go and start supporting your sales funnel with LinkedIn !
Good luck ! Thanks Jill for the invitation and Ilana for troubleshooting and the great venue !